Proofreaders' corner #221

in reality, all of this has been a total load of old bollocks
User avatar
Neige
Alpine Numpty
Posts: 16983
Joined: 17 Jul 2003, 11:11
Location: On 2 oz of plastic with a hole in the middle (of nowhere)

Proofreaders' corner #221

Postby Neige » 25 Jun 2020, 13:18

Hello everybody

A client (big food company specialised in meat and meat products) is asking us whether native speakers would consider this claim as okay or totally wrong.

"XXX Food Group - Leading Food"

I don't like it much, personally and instinctively, but what do you native speakers think? Does it "work" for you?
Thumpety-thump beats plinkety-plonk every time. - Rayge

User avatar
souphound
World Class Ignoramus
Posts: 25232
Joined: 27 Oct 2003, 19:49
Location: Tralfamadore, with Montana Wildhack

Re: Proofreaders' corner #221

Postby souphound » 25 Jun 2020, 13:24

Hi Felix.

Not a native anglophone either, but it makes little sense to me. Raises more questions than direction, not something you would want in the food line I would guess.
Footy wrote:Last week, I discovered that the cordless drill I bought about 5 years ago is, in fact, a cordless screwdiver.

User avatar
Charlie O.
Posts: 41071
Joined: 21 Jul 2003, 19:53
Location: In-A-Badda-La-Wadda, bay-beh

Re: Proofreaders' corner #221

Postby Charlie O. » 25 Jun 2020, 13:30

I agree. "Leading Food" seems vague and clunky.
Image

User avatar
Neige
Alpine Numpty
Posts: 16983
Joined: 17 Jul 2003, 11:11
Location: On 2 oz of plastic with a hole in the middle (of nowhere)

Re: Proofreaders' corner #221

Postby Neige » 25 Jun 2020, 13:36

Cheers folks,

Would it make any sense to suggest "Leading in Food", or is that just as bad?
Thumpety-thump beats plinkety-plonk every time. - Rayge

User avatar
The Prof
Trading coffee in Abyssinia
Posts: 45896
Joined: 16 Jul 2003, 18:32
Location: A Metropolis of Discontent

Re: Proofreaders' corner #221

Postby The Prof » 25 Jun 2020, 13:51

You're a few letters away from Lead In Food.

User avatar
The Prof
Trading coffee in Abyssinia
Posts: 45896
Joined: 16 Jul 2003, 18:32
Location: A Metropolis of Discontent

Re: Proofreaders' corner #221

Postby The Prof » 25 Jun 2020, 13:53

"XXX Food Group - Leaders In Food Preparation
"XXX Food Group - Leaders In Food Hygiene

What are they leading in?

User avatar
Neige
Alpine Numpty
Posts: 16983
Joined: 17 Jul 2003, 11:11
Location: On 2 oz of plastic with a hole in the middle (of nowhere)

Re: Proofreaders' corner #221

Postby Neige » 25 Jun 2020, 14:00

The Prof wrote:"XXX Food Group - Leaders In Food Preparation
"XXX Food Group - Leaders In Food Hygiene

What are they leading in?


I suppose they want to convey the message that they are "leading in every aspect and on every step of the supply chain"
Thumpety-thump beats plinkety-plonk every time. - Rayge

User avatar
Neige
Alpine Numpty
Posts: 16983
Joined: 17 Jul 2003, 11:11
Location: On 2 oz of plastic with a hole in the middle (of nowhere)

Re: Proofreaders' corner #221

Postby Neige » 25 Jun 2020, 14:00

The Prof wrote:You're a few letters away from Lead In Food.


:lol: :lol:
Thumpety-thump beats plinkety-plonk every time. - Rayge

User avatar
Deebank
Resonator
Posts: 24016
Joined: 10 Oct 2003, 13:47
Location: Insanity filled foxhole

Re: Proofreaders' corner #221

Postby Deebank » 25 Jun 2020, 14:45

The Prof wrote:"XXX Food Group - Leaders In Food Preparation
"XXX Food Group - Leaders In Food Hygiene

What are they leading in?


I think just Leaders in Food is idiomatic.

By which I mean it works as marketing-speak.
I've been talking about writing a book - 25 years of TEFL - for a few years now. I've got it in me.

Paid anghofio fod dy galon yn y chwyldro

User avatar
The Prof
Trading coffee in Abyssinia
Posts: 45896
Joined: 16 Jul 2003, 18:32
Location: A Metropolis of Discontent

Re: Proofreaders' corner #221

Postby The Prof » 25 Jun 2020, 15:27

Deebank wrote:
The Prof wrote:"XXX Food Group - Leaders In Food Preparation
"XXX Food Group - Leaders In Food Hygiene

What are they leading in?


I think just Leaders in Food is idiomatic.

By which I mean it works as marketing-speak.


This kind of journalese buzzword bingo really sets me on a rollercoaster of emotions.

I mean, at close of play.....

BCB - leaders on the internet

...isn't on my radar when it comes to joined up thinking.
It's not the best strategic staircase

Sam Stone
Posts: 1876
Joined: 25 Aug 2016, 17:12

Re: Proofreaders' corner #221

Postby Sam Stone » 25 Jun 2020, 16:00

First for food

First choice for food

The first name in food

The invoice is in the post and they'd better not be paying by the word*!


* You can probably tell how I make my money!

Sam Stone
Posts: 1876
Joined: 25 Aug 2016, 17:12

Re: Proofreaders' corner #221

Postby Sam Stone » 25 Jun 2020, 16:04

The Prof wrote:[

BCB - leaders on the internet

...isn't on my radar when it comes to joined up thinking.
It's not the best strategic staircase


I think the ASA might want a word about that...

User avatar
Darkness_Fish
Posts: 7260
Joined: 27 Jul 2015, 09:58

Re: Proofreaders' corner #221

Postby Darkness_Fish » 25 Jun 2020, 16:06

Number one in food?
Like fast-moving clouds casting shadows against a hillside, the melody-loop shuddered with a sense of the sublime, the awful unknowable majesty of the world.

Sam Stone
Posts: 1876
Joined: 25 Aug 2016, 17:12

Re: Proofreaders' corner #221

Postby Sam Stone » 25 Jun 2020, 16:43

Darkness_Fish wrote:Number one in food?


Better still, our food is number one

Or if the ASA has a problem

Our food is all number ones

User avatar
Charlie O.
Posts: 41071
Joined: 21 Jul 2003, 19:53
Location: In-A-Badda-La-Wadda, bay-beh

Re: Proofreaders' corner #221

Postby Charlie O. » 25 Jun 2020, 16:46

Sam Stone wrote:
Darkness_Fish wrote:Number one in food?


Better still, our food is number one

Or if the ASA has a problem

Our food is all number ones

Nah, that sounds like "our food is all piss"
Image

User avatar
The Prof
Trading coffee in Abyssinia
Posts: 45896
Joined: 16 Jul 2003, 18:32
Location: A Metropolis of Discontent

Re: Proofreaders' corner #221

Postby The Prof » 25 Jun 2020, 16:50

Charlie O. wrote:Nah, that sounds like "our food is all piss"



Number 1 in food - better than a number 2 in food.

User avatar
Flower
Posts: 8100
Joined: 05 Mar 2009, 22:22
Location: Unlisted

Re: Proofreaders' corner #221

Postby Flower » 25 Jun 2020, 17:04

The Prof wrote:
Charlie O. wrote:Nah, that sounds like "our food is all piss"



Number 1 in food - better than a number 2 in food.


:lol: :lol: :lol: :lol:

Our group is known for our innovation and quality,. We are the super bowl of food. ;)
If love could've saved you, you would've lived forever.

User avatar
Charlie O.
Posts: 41071
Joined: 21 Jul 2003, 19:53
Location: In-A-Badda-La-Wadda, bay-beh

Re: Proofreaders' corner #221

Postby Charlie O. » 25 Jun 2020, 17:37

Flower wrote:super bowl of food

Do they do Mongolian stir fry?
Image

Sam Stone
Posts: 1876
Joined: 25 Aug 2016, 17:12

Re: Proofreaders' corner #221

Postby Sam Stone » 25 Jun 2020, 17:48

Charlie O. wrote:
Sam Stone wrote:
Darkness_Fish wrote:Number one in food?


Better still, our food is number one

Or if the ASA has a problem

Our food is all number ones

Nah, that sounds like "our food is all piss"


That was the general idea

User avatar
Charlie O.
Posts: 41071
Joined: 21 Jul 2003, 19:53
Location: In-A-Badda-La-Wadda, bay-beh

Re: Proofreaders' corner #221

Postby Charlie O. » 25 Jun 2020, 17:52

Too subtle, Sam.
Image