Snarfyguy wrote:TootyFrooty wrote:This is the biggest-selling olive oil
why is it the biggest selling?
Tangentially related, Harpers Index once proffered the factoid that three quarters of what is sold as "extra-virgin olive oil" in the U.S. is in fact something other than extra-virgin olive oil (likely just olive oil of an inferior grade and also likely something to do with organized crime at the source).
So people are often not only buying a product based in part on its packaging, but they're also not even buying what they think they're buying.
I have heard that too. Over the east San Francisco Bay hills is prime olive growing territory and many growers make their own olive oil. You can really tell the difference between the good stuff and the crap, even the ones with good labels, in super markets. Near me is a specialty olive oil store and I go there all the time to pick up olive oil and balsamic vinegar.
The guy is crap at marketing though. My ex is a marketing person too and when we went there with the kids, she had the same feeling I did. She just wanted to help the guy.