Gauging the importance of aesthetics in product design

in reality, all of this has been a total load of old bollocks
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Toby
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Re: Gauging the importance of aesthetics in product design

Postby Toby » 05 Oct 2018, 16:03

Rebranding suggests modernisation and improvement. It’s all very clever stuff. Like when a Marmite produced those squeezy jars over their original glass ones. You buy it for the novelty factor just as much for the product itself.

Marketing people = cunts, essentially.

:evil:

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Re: Gauging the importance of aesthetics in product design

Postby SUMPTUOUS SI » 05 Oct 2018, 16:13

Nobody is immune. As music fans/consumers, we're just as bad as anyone.
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Re: Gauging the importance of aesthetics in product design

Postby sloopjohnc » 05 Oct 2018, 16:25

The Modernist wrote:If you think of most things you buy in the supermarket packaging plays very little role in making our decision. Most of our decision are based on previous experience and brand loyalty. Price is also a very important determinant. On the fairly rare ocassion that you are choosing between products you have little prior knowledge of and which are priced equally then it becomes more important. Where it is important, I think, is with luxury products, things you haven't necessarily gone in to buy, but you think "ooh that looks nice".


Every marketing student is taught the four Ps of marketing early on. They are price, product, promotion and place. I would add positioning, ie branding, as part of that mix. How you mix those, depending on the product, is the core of marketing.

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Re: Gauging the importance of aesthetics in product design

Postby sloopjohnc » 05 Oct 2018, 16:26

TootyFrooty wrote:Ever notice when a brand changes its logo? Fanta, for example, do this every fifteen years or so. For a period after the rebranding, sales increase by a small but significant amount.


Nowadays it's every five years or so at most.

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Re: Gauging the importance of aesthetics in product design

Postby sloopjohnc » 05 Oct 2018, 16:31

Toby wrote:Rebranding suggests modernisation and improvement.


Usually, but not always.

Mercedes C class of cars is an interesting example. Mercedes wanted to get into the lower end market to help weather recessions with their higher priced models so developed that line.

The problem was they had built the Mercedes brand into a luxury, exclusive brand and were wondering if the new line would degrade their branding. They essentially came up with a campaign telling people that they now had accessibility to a Mercedes, without paying all that money.

It's the whole star belly sneetches conundrum.

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Re: Gauging the importance of aesthetics in product design

Postby Deebank » 05 Oct 2018, 16:55

sloopjohnc wrote:
Toby wrote:Rebranding suggests modernisation and improvement.


Usually, but not always.

Mercedes C class of cars is an interesting example. Mercedes wanted to get into the lower end market to help weather recessions with their higher priced models so developed that line.

The problem was they had built the Mercedes brand into a luxury, exclusive brand and were wondering if the new line would degrade their branding. They essentially came up with a campaign telling people that they now had accessibility to a Mercedes, without paying all that money.

It's the whole star belly sneetches conundrum.


Mercedes also launched Smart too of course - only a budget brand when compared to Merc though perhaps.
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Robert
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Re: Gauging the importance of aesthetics in product design

Postby Robert » 07 Oct 2018, 22:22

Toby wrote:Rebranding suggests modernisation and improvement. It’s all very clever stuff. Like when a Marmite produced those squeezy jars over their original glass ones. You buy it for the novelty factor just as much for the product itself.

Marketing people = cunts, essentially.

:evil:



Yep, and even bigger ones than yourself. It’s annoying!