design deterioration

in reality, all of this has been a total load of old bollocks
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Re: design deterioration

Postby Eddie Shah environment » 26 Jun 2018, 13:58

I would have thought I had made that ABUNDANTLY CLEAR
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Re: design deterioration

Postby Eddie Shah environment » 26 Jun 2018, 13:59

Why would anyone be interested in the design of a cardboard box?
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Re: design deterioration

Postby sloopjohnc » 26 Jun 2018, 19:29

ORORORO wrote:
Image
1962


Image
2018


I've done lots of packaging design and the newer design is interesting compared to the original - they both use design concepts to lead the eye, but the newer one has the rooster's beak pointing back to the name - making the path of the eye lead back to the most important part - the company and brand name.

Is it better? In that way, yes. It's also interesting when they redesigned the original front of the box, they stuck the line "The Original, Since 1906." That's them pasting how established the brand is if they're going to lose the original design.

The green is also brighter - connoting health, and not that teal like they originally used. Red is a mainstay of a lot of package design, as is the yellow of the rooster's beak. Most retail package design will use either/or or both.

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Re: design deterioration

Postby Toby » 26 Jun 2018, 19:40

ORORORO wrote:Why would anyone be interested in the design of a cardboard box?


You were interested in the shape of the can. That's the same principle as the box.

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Re: design deterioration

Postby Eddie Shah environment » 26 Jun 2018, 19:59

Is it the weather that's making people dense today?
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Re: design deterioration

Postby Deebank » 26 Jun 2018, 20:36

Toby wrote:
ORORORO wrote:Why would anyone be interested in the design of a cardboard box?


You were interested in the shape of the can. That's the same principle as the box.


No he wasn’t interested in the shape... apparently. Perhaps he should have mentioned that in the OP.
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Re: design deterioration

Postby Pansy Puff » 26 Jun 2018, 20:47

Design is much more than look, or style. Design is everything: form, function, ergonomics, style. In many ways there have been few changes. The ring pull is no longer discarded on the can and I imagine there is less wasted capacity in the box but the form is fairly consistent.
The can is designed so it can be held easily. No deterioration there.
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Re: design deterioration

Postby Eddie Shah environment » 30 Aug 2018, 21:31

Image

70s



Image

80s
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Re: design deterioration

Postby Eddie Shah environment » 30 Aug 2018, 21:39

Image

60s



Image

70s



Image

80s
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Re: design deterioration

Postby Eddie Shah environment » 10 Sep 2018, 00:52

Image
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Re: design deterioration

Postby Copehead » 10 Sep 2018, 01:23

BOXO wrote:
Goat Boy wrote:I think design has deteriorated, for packaging anyway. I always think this when I look at old photos. The older designs were sharper and there’s a level of draughtmanship that is missing these days as I guess designs are done on a computer rather than by hand so they become more generic, less singular. I think the general styles have changed too, becoming more cluttered and less memorable. I think that older cornflakes box is vastly superior to the modern equivalent.

I’m not quite sure why that is, apart from recognising that styles change over time and we may not be living in a golden age for this sorta thing. Perhaps the kind of people going into the business has changed over the years after the initial early explosion and artists and creative types are going elsewhere as the industry is simple less appealing to them. I feel this explains, at least partly, decline in other artistic avenues too


I couldn't agree more.

.


What a fucking surprise, the fuckwit hive mind agreeing about something.

Both those designs are far more appealing especially the coke design; which is actually really rather retro harking back to their original company logo.
Both products are shit though. I only drink diet colas and expensive mueslis.
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Re: design deterioration

Postby Snarfyguy » 10 Sep 2018, 01:26

Toby wrote:What is the difference between the two boxes? The style is different for sure, but I can see none in the design itself.

With all respect, this is a disingenuous and purely semantic argument. You know what he means.
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Re: design deterioration

Postby Copehead » 10 Sep 2018, 01:29

Snarfyguy wrote:
Toby wrote:What is the difference between the two boxes? The style is different for sure, but I can see none in the design itself.

With all respect, this is a disingenuous and purely semantic argument. You know what he means.


I think Deebank showed that isn't necessarily true :) , does he know what he means?

The whole premise is wrong anyway - man like things the same as they were when he was young - isn't a strong argument.

I much prefer the modern coke can in style and design and I couldn't give a fuck about cornflakes, they both look a bit shit but the modern one has more vim.
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Re: design deterioration

Postby Snarfyguy » 10 Sep 2018, 01:36

Copehead wrote:The whole premise is wrong anyway - man like things the same as they were when he was young - isn't a strong argument.

I suspect that may be all there is to it, but I do think the argument is worth debating on its merits rather than being rejected outright because it wasn't properly formed.
Last edited by Snarfyguy on 10 Sep 2018, 01:44, edited 1 time in total.
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Re: design deterioration

Postby Eddie Shah environment » 10 Sep 2018, 01:39

There's really no point trying to engage with a simpleton. His world is fast cars and fat anoraks. Top Gear arsehole.
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Re: design deterioration

Postby Copehead » 10 Sep 2018, 01:39

Snarfyguy wrote:
Copehead wrote:The whole premise is wrong anyway - man like things the same as they were when he was young - isn't a strong argument.

I suspect that may be all there is to it, but I do think the argument is worth debating on its merits rather than being rejecting it outright because it wasn't properly formed.


Fair enough

I like the modern Coke can better because it is more minimal and more identifiable and it has a clear link to the company's origins.

I couldn't give a fuck about corn flakes, but I were to give a fuck I think the modern design is simpler and better and, again, links in to the company's heritage in a way that wasn't important when Coan was a lad but is now.

So he was wrong even if we do treat his argument seriously.
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Re: design deterioration

Postby Copehead » 10 Sep 2018, 01:40

BOXO wrote:There's really no point trying to engage with a simpleton. His world is fast cars and fat anoraks. Top Gear arsehole.


I didn't know you liked fast cars, you have gone up in my estimation.
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Re: design deterioration

Postby Snarfyguy » 10 Sep 2018, 01:43

I'm on a roll tonight, pressing "quote" instead of "edit" multiple times. :oops:
Last edited by Snarfyguy on 10 Sep 2018, 01:44, edited 1 time in total.
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Re: design deterioration

Postby Snarfyguy » 10 Sep 2018, 01:43

Oops!
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Re: design deterioration

Postby Quaco » 10 Sep 2018, 03:35

Designers today seem to be involved with everything but making the actual thing nice to look at. All that crap sloopjohnc is talking about, making the eye move somewhere to emphasize and sell the product, green "meaning" something, and so on. It's as meaningless as a country's flag having white to symbolize the solidarity of its citizens, red to symbolize the connection to the soil, etc. No one notices it and it's academic. It needs to look good. Now, that is of course a subjective choice. A lot of people don't like old things because they look old and creepy; some people don't like new things because they look trashy and trendy. Needless to say, I'm generally in the latter category. I hate that messy-looking 3D stuff, and there just seems to be more actual design information created by humans in the older designs.

Just like in music.
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