design deterioration

in reality, all of this has been a total load of old bollocks
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ORORORO
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Re: design deterioration

Postby ORORORO » 26 Jun 2018, 13:58

I would have thought I had made that ABUNDANTLY CLEAR
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Re: design deterioration

Postby ORORORO » 26 Jun 2018, 13:59

Why would anyone be interested in the design of a cardboard box?
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Re: design deterioration

Postby sloopjohnc » 26 Jun 2018, 19:29

ORORORO wrote:
Image
1962


Image
2018


I've done lots of packaging design and the newer design is interesting compared to the original - they both use design concepts to lead the eye, but the newer one has the rooster's beak pointing back to the name - making the path of the eye lead back to the most important part - the company and brand name.

Is it better? In that way, yes. It's also interesting when they redesigned the original front of the box, they stuck the line "The Original, Since 1906." That's them pasting how established the brand is if they're going to lose the original design.

The green is also brighter - connoting health, and not that teal like they originally used. Red is a mainstay of a lot of package design, as is the yellow of the rooster's beak. Most retail package design will use either/or or both.
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Re: design deterioration

Postby Toby » 26 Jun 2018, 19:40

ORORORO wrote:Why would anyone be interested in the design of a cardboard box?


You were interested in the shape of the can. That's the same principle as the box.

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Re: design deterioration

Postby ORORORO » 26 Jun 2018, 19:59

Is it the weather that's making people dense today?
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Re: design deterioration

Postby Deebank » 26 Jun 2018, 20:36

Toby wrote:
ORORORO wrote:Why would anyone be interested in the design of a cardboard box?


You were interested in the shape of the can. That's the same principle as the box.


No he wasn’t interested in the shape... apparently. Perhaps he should have mentioned that in the OP.
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Re: design deterioration

Postby Pansy Puff » 26 Jun 2018, 20:47

Design is much more than look, or style. Design is everything: form, function, ergonomics, style. In many ways there have been few changes. The ring pull is no longer discarded on the can and I imagine there is less wasted capacity in the box but the form is fairly consistent.
The can is designed so it can be held easily. No deterioration there.
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