A good liar doesn’t simply say the opposite of what’s true all the time; nobody does that. A good liar tells the truth enough of the time to gain a reputation as an honest and trustworthy source of information, and then, when the truth poses an obstacle to their agendas, they put the slightest spin possible on it to nullify that obstacle. They tell half-truths, they omit key pieces of information, and, with really important maneuvers like manufacturing consent for a strategic military destabilization in the Middle East or new cold war escalations against a nuclear superpower, they shift accountability for factual reporting from themselves onto secretive military and intelligence agencies. In this way they keep full control of the narrative and still ensure that the public supports agendas which do not serve the public interest.
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