There's a current advert for Flora, I think, where the schtick is that you should look after your heart. The advert consists only of a shot of a jogger from behind, hood up, running through a wood. That's all.
This has driven me mad for a few days because I have seen this shot before. Finally I worked it out - it's an exact note for note rip off of the opening scene of Birth, a Nicole Kidman film a couple of years ago. Ironically, or not, that scene ends with the camera following the jogger into an underpass, from where he does not emerge - he's died of a heart attack.
Just wanted to share, but this is so blatent, it's irritating. One wonders if Birth will get any credit.
Just plain ripping off
- atomic loonybin
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